CHOCOLATE WARS

Lecturer :
Prof. Dr. Ir. Ujang Sumarwan, MSc

   http://ujangsumarwan.blog.mb.ipb.ac.id/

Last week we watched ‘Chocolate Wars” video, which showed competition between two biggest American chocolate company, Hershey and MARS. They have done everything to gain customers and market and win each other, despite the fact that they were partners in the past.

Inspiring quotes: 

"Build a town, not just a company"

Five Marketing Concepts:

1.      Innovation

Both Hershey and MARS has always been innovating to reach all market’s needs, like improving the quality or doing product diversifications.

2.      Competition

Even though we were the first to own the market, there’re always be competitors.

3.      Segmenting and Distribution

They aimed to military then kids. MARS won over Hershey’s innovation because of it’s distribution is better.

4.      Corporate Social Responsibility

Hershey’s school helped so many students to reach their dreams, and helped people to have better life.

5.      Advertisement

      Iconic cartoon characters made MARS was always be remembered by the audience and Hershey’s advertisement at E.T had made them success and gained their cuustomers back.